Searching this keyword on Ahrefs keyword explorer would show you how easy (or hard) it would be to rank for it. You’d also see specific questions people are asking about the subject, as well as an estimate of how many people search for the keyword every month. Search engine optimization (SEO) is inextricably linked to digital marketing. So if you’re interested in the field, it pays to understand the basics of SEO.
Combining the two ensures your brand messaging is aligned and streamlines your marketing efforts to enhance online visibility and boost search engine rankings. Whereas on-page optimization seeks to improve user experience on a site, off-page optimization’s main purpose is to build your domain authority and brand reputation on the web. When you match search intent and optimize for search engines (more on that soon), you’ll get posts that rank higher and that are also useful for readers. When readers stay longer on your web pages and share your content on social media or with peers, it signals to search engines that your content is high-quality. Just like with title tags, they are not one of the most significant on page ranking factors by themselves. However, a good meta description will help convince users to click on your page in the results (aka improve CTR).
Furthermore, Clarity is designed to be privacy-friendly, ensuring that personal data is not recorded, making it a responsible choice for web analytics. However, you might face a steep learning curve, particularly due to its interface, as we find it quite old-school and confusing. Even though the interface is powerful, it may seem less user-friendly to beginners or those who are used to more visually guided SEO tools. First, you need to figure out your needs and what are your priorities regarding SEO because different tools come with different offerings. In fact, many times, you can hear a lot of praise for a tool but it might not fulfill your specific needs as it may fall short in a particular feature.
Google’s algorithm changes often, but user experience remains a priority. Google recommends focusing on “people-first content,” which means creating valuable content that aligns with SEO Anomaly user intent is more important than ever. And you’ll get a bunch of related keywords to use for creating content.
Large images slow down your site, frustrating users and hurting rankings. Well-structured, clear content makes it easy for users to find information quickly. Using headings, bullet points, and formatting improves readability. Most search engines use this to understand a site’s relevance and quality.
An internal link is a link from another page on the same website. You can view external (outbound) links on any page with Ahrefs’ SEO Toolbar. Click on the number of backlinks to pages with links to your competitors.