Setting up keyword rank tracking allows you to measure how your target keywords are performing in search engine results over time. Setting up keyword rank tracking offers direct visibility into whether your SEO strategies are working and helps identify fluctuations caused by content changes, algorithm updates, or competitor activity. By regularly monitoring rankings, you can quickly spot declines or improvements, prioritize updates, and adjust your strategy based on data rather than assumptions. High-quality content is one of the most critical factors for search engine rankings. Google’s algorithms prioritise SEO content that is helpful, relevant, and authoritative.

• KeywordsFX is a free keyword research tool that lists related long-tail keywords to a primary keyword you type in.
• Additional crawl credits cost $50 per 500,000 more crawls for all plans.
• This can lead to more sales and conversions, as well as improved brand awareness.
• Second, Google started using their mobile-first indexing process a while ago.

You can go deeper by enrolling in a technical SEO course and visiting the resources below. Another common SEO mistake an SEO audit can help you fix is losing rankings for your top-performing pages. It’s normal for webmasters to concentrate on publishing new content, but you should take action to protect your existing rankings from dropping. Reach out to websites with relevant content and suggest where your content could add value to their users and what you can give them back in return. This analysis can help you identify topics that your website has a high Google trust and topical authority, making it easier to rank new content.

Broken links prevent search engines from properly crawling and indexing your site, which reduces its visibility in search results. Additional tools include a site explorer feature for checking off-page SEO metrics like domain authority and backlinks and a keyword explorer tool for several search engines. You should also do a manual inspection of broken or deindexed backlinks to ensure they haven’t been flagged by Google as spammy or problematic. These pages could be penalized by the search engine and cause you to lose not only link juice but domain authority as well. An SEO audit is the process of evaluating how well your website is optimized for search engines. Just like a car needs regular servicing to run efficiently, your website needs audits to ensure it’s performing in line with current best practices.

Step 7. Analyze Site Speed and Performance

Among other things, our audit can help you identify significant technical SEO problems on your site, so you don’t have to move forward with an audit blindly. If you’re just starting out, this could be a great opportunity to look into how SEO professionals conduct an audit behind the scenes. If you’re a veteran, this audit plan is suitable for launching your own audit business on the side if you choose to do so.

That’s why, as marketers, we need to understand what we can do to improve the SEO of websites we manage. For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete.

Finally, go to the “Referring Domains” tab and look at the types of sites linking to you. The report labels pages as “Good,” “Needs improvement,” or “Poor.” Expand each issue to see the affected pages. Here, you’ll find separate reports for “Desktop” and “Mobile.” Click “Open Report” at the top of either chart for more details. When the audit is done, you’ll get to a dashboard that displays your “Site Health” score. To get started, create a project in the tool and configure the audit. If you get your score to the mid-80s, then you’re usually in great shape.

Back in 2012 Google unleashed it’s first Penguin update, designed to target what it considered to be ‘dodgy’ backlinks – In the world of SEO, chaos ensued. As we covered earlier, there’s often crossover between what’s seen as a ‘technical SEO audit’ and ‘website SEO audit’. Definitions vary and there’s a lot of scope SEO Anomaly for overlap in several areas.

In a WordPress CMS, these should be easily editable on the page level for each of your web pages. You may need to work with a developer if you cannot find a way to easily edit them. Bypass robots.txt, follow blocked links, and include noindex pages. Collaborate with your team by sharing key SEO findings and exporting reports. Keep everyone aligned on strategies and ensure seamless client reporting.

Keyword Generator

If you can identify your bad links before Google can get to them with a data refresh or an update, you’ll never have to experience a ranking drop at all. Achieve better indexing, more organic traffic, and an improved user experience. By finding and fixing those issues, you can often boost your rankings and get more organic traffic.

Broken internal links are indications of bad backlinks or broken pages. Broken internal links can destroy the user experience as well, leading to lower engagement and a loss in SEO value. If you have a lot of thin content—that is, low-value pages—then you will probably end up with some broken internal links. This may be because old URLs still show up in the navigation menus of your site, even though the actual page itself does not exist any longer.